On-Demand Learning Collaborative Video

Applying Patient Activation
Judith Hibbard, PhD, Professor, University of Oregon

- Define the concept of patient activation in health care.
- Describe what it means to be an activated, engaged patient.
- Detail how patient activation measurement can help tailor and target care.
- Describe how to activate patients for better engagement and self-care.

Dr. Judith Hibbard is a professor at the University of Oregon. Over the last 27 years she has focused her research on consumer choices and behavior in health care. She has a particular interest in testing approaches that give consumers and patients more knowledge and control over their health and health care. Her studies examine topics including: how consumers understand and use health care information, how health literacy affects choices, enrollee behavior within consumer-driven health plans, and assessments of patient and consumer activation. She is the lead author of the Patient Activation Measure (PAM). She has served on several advisory panels and commissions, including the National Advisory Counsel for AHRQ, the National Health Care Quality Forum, United Health Group Physician Advisory Panel, and National Advisory Council for the Robert Wood Johnson Foundation. She holds a masters degree in public health from UCLA and a doctoral degree from the School of Public Health at the University of California at Berkeley.

This Learning Collaborative event is pre-approved for 1.0 hour toward CE recertification for CCP.

If you registered for CCP over one year ago and are CCP certified, you are eligible to access the learning collaborative replays by registering at the HealthSciences website.

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On-Demand Learning Collaborative Videos

View on demand video replays of training webinars from the national Population Health Improvement Learning Collaborative. Two purchase options are available: 1.) Purchase 30-day access to a single 60-minute webinar(s) for $95 each; 2.) Purchase one-year access to the entire training library, including new videos added monthly through 2011, for $495 (a 75% savings). Either way, you will receive a PDF copy of each webinar and CE certificate. Each event is pre-approved for 1.0 hour toward CE recertification and may meet other recertification or licensure CE requirements.

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Validated in over 300 clinical studies, motivational interviewing (MI) remains the most patient-centered and effective approach for supporting better patient engagement and activation, disease self-care, treatment adherence and lifestyle management.

Disc One

Evidence-Based Health Coaching: Motivational Interviewing

Disc Two

Evidence-Based Health Coaching: Motivational Interviewing in Action


Learn more about the Evidence-Based Health Coaching DVD